Database Marketing Manager

Database Marketing Manager

Description:

Reporting to the president, the Database Marketing Manager is responsible for providing detailed and extensive reporting, tracking and analytics for all retail and wholesale marketing campaigns.
This position is in Buenos Aires, Argentina or Madison, Wisconsin or San Francisco, CA.

Management Duties:Manage a 12 person team to most effectively collect and process marketing data. Must be an excellent leader and motivator. Work with our IT Department to automate collection of data and campaign execution. Coordinate with our marketing department for collateral to be used in the campaigns.

Major responsibilities:Provide expert guidance and oversight for all analytical efforts within the marketing department. Ensure sound analytical and statistical rigor are being balanced with business requirements. Direct and use advanced statistical /data mining techniques and draws upon direct business experience to analyze business problems, outline potential solution options and develop recommendations. Design, perform and present research studies using data from a variety of internal and external data sources to solve business problems. Develop and oversee all quality control and operational processes to ensure accuracy and efficiency. Identify opportunities where data/analysis may be leveraged in order to size and segment markets and support other marketing and sales initiatives. Direct  team members to design and generate standard marketing/program reporting application tools. Design and generate ad hoc marketing/program reports/analyses. Design, develop and manage marketing research projects. Participate in lead generation and distribution, tracking and segmentation for retail business. Measure and report on return-on-investment and other success indicators. Develop and maintain customer segmentation predictive models and profiles. Develop predictive models to improve cross-category purchases from customers. Develop predictive models for key customer groups to improve customer retention.

Preferred skills:Experience with complex marketing database, applications, reporting and analysis systems. Oracle databases and Oracle eBusiness CRM (Sales and Marketing) would be preferred. BS in Marketing, Computer Science, Mathematics, or Statistics. Minimum 5 years significant analytic experience in data analysis, statistical modeling, data mining, business modeling, marketing, finance, operations management. Superior organizational, communication and planning skills, written/verbal presentation, and the ability to present complex analytical information in a clear and concise manner to a variety of audiences, in large and small groups, including senior management at top-tier companies. Proven ability to lead by example by being capable of, and willing to get involved at the detailed problem solving level with key customers. Strong problem solving skills, demonstrated diligence and attention to detail. Experience in multi-channel marketing a plus (Outbound Calling, Email, Search, Online Media, Direct Mail).

Qualified candidates should submit their resume to:  dbmarketing@itconvergence.com