Manager, Marketing and Communications

US Airways seeks a Marketing and Communications professional for its Phoenix Headquarters.  This role will manage a team responsible for all online marketing, communication and advertising activities including web site, e-mail, online banner advertising and keywords. 

 

Primary job functions:

· Develop and execute marketing plans to support airline, US Airways Vacations and Dividend Miles products, services and partners – channels include online, e-mail, direct mail, in-flight video and magazine.

· Manage e-mail marketing campaigns for the airline, Dividend Miles and US Airways Vacations.

· Write online and e-mail marketing content to support the airline, Dividend Miles and US Airways.

· Work with ad agency to develop and execute print advertising strategies.

· Manage online banner advertising and keyword buy agreements (rates, placements, parameters, etc).

· Analyze on e-mail, online and banner advertising campaign statistics and revenues.

· Work with US Airways Vacations and Dividend Miles partner and product mangers to ensure that all products, offers, services and partnerships are accurately represented on the web site and in print communications.

· Work closely with other Consumer Marketing staff to identify opportunities to promote products and services across multiple channels.

· Work with Corporate Communications department to promote all airline products through editorial and PR channels.

· Responsible for developing and consistently executing the US Airways, Dividend Miles and US Airways Vacations brands.

· Works closely with the Manager of Marketing, Branding and Promotions to ensure a consistent brand execution, common voice and messaging between online and offline channels.

· Develop and maintain standards for company’s brand voice.

· Responsible for effectively motivating and developing all employees within the department. 
 

Position Requirements: 
· Undergraduate degree in Marketing or related field required, MBA preferred.
· Airline/travel industry and advertising agency experience preferred.
· 5 to 7 years experience in advertising, brand management and promotions in online and offline channels including web site, e-mail, online advertising, keywords, print, radio, television and outdoor.

· 5 to 7 years experience in executing effective online marketing campaigns including knowledge of campaign best practices and creative design stands.

· Minimum 3 years copywriting experience.
· Minimum 3 years experience in the development of marketing and advertising plans.
· Excellent written and verbal communication skills.
· Extremely well organized with the ability to perform under tight deadlines.
· Travel industry and advertising experience preferred.

 

How to Apply:

http://careers.peopleclick.com/jobposts/Client_USAirways/BU1/EXTERNAL/pck376-3427.htm